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Play media Around the Corner In the United States, the Nielsen ratings system measures audience viewership of television programs, and provides a way for television broadcasters to determine how popular their television shows are, so that they can decide what rates to charge advertisers for air time. For each hour in a broadcast day, advertisements take up a fairly large portion of the time. Commercial breaks have become longer. In the s a typical hour-long American show would run for 51 minutes excluding advertisements. Today, a similar program would only be 42 minutes long; a typical minute block of time now includes 22 minutes of programming and eight minutes of advertisements – six minutes for national advertising and two minutes for local. By , many shows have been shortened to only 19 minutes of content per half-hour. Because of this, it is common practice to edit films to fit within the time allotted. Over the course of 10 hours, American viewers will be shown approximately three hours of advertisements, twice what they would have seen in the s. If a s show is rerun today, the content may be edited by nine minutes to make room for the extra advertisements.

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